Consumer advocacy
Helping people make informed, values-aligned choices about the companies and products they support.
We're AI-first builders launching high-leverage initiatives for a more flourishing democracy.
We form small, fast-moving teams that take an idea, test it under live conditions, and—if it works—spin it out as an independent organization. We build the projects established organizations can't take on: the ones that are too risky, too novel, or too hard.
Get involvedHelping people make informed, values-aligned choices about the companies and products they support.
Creating recurring local groups that combine social connection with civic action, from neighborhood meetups to volunteer clubs.
Helping people navigate government services and benefits more easily, including through free, multilingual support.
Making it easier for people to register to vote, find accurate election information, and understand what's on their ballot.
Giving workers better information about their jobs, their industries, and what they have in common with each other.
Helping organizers and community groups reach, coordinate, and activate the people they serve.
Encouraging the discovery and dissemination of fact-based information to the communities and people who need it.
Making information about public institutions and public figures easier to find, understand, and act on.
We are a fast-growing team of builders—founders, engineers, designers, product executives, journalists, marketers, and strategists—who have spent decades at the frontier of technology, media, and civic life.
We've founded companies later acquired by Microsoft, Google, Snap, and Zillow. We've shipped products at Amazon, Meta, Samsung, and beyond. We've reported from dozens of countries, built R&D hubs across Fortune 50 companies, and even led IPOs to the NYSE.
Our team has worked at